Why I Moved from Mailchimp to ConvertKit to Flodesk

I’m going to outline for you why I moved from Mailchimp to ConvertKit to Flodesk, but first….

What is Email Direct Marketing?

Email marketing is a natural, organic way to be visible to your: followers, customers, clients and prospects.

It needs to be easy for the reader to “read” but also for you (as a business owner) to create, publish and share.

That is why I had initially moved from Mailchimp to ConvertKit as my main Email Direct Marketing (EDM) platform.

It’s no secret that Facebook is saturated and visibility is at a minimum, making for a highly competitive market for little engagement and exposure on an account and platform you don’t own.

There’s still room with LinkedIn (though increasingly it is treated like Facebook!) and YouTube to get messages across BUT I think that email marketing is still (really) undervalued and underutilised.

You own your email contact list and you market it to the people you know or are engaged with you, because of your expertise and how you can help solve other people’s problems.

Here’s why I changed to ConvertKit

Mailchimp is one of the (if not, THE) original email direct marketing providers – an easy choice for new businesses because it was relatively easy – and cheap – to use, i.e. free!

But over time Mailchimp had become outdated and clunky with competitors lined up to take advantage of modernity and fill in the gaps Mailchimp wasn’t leveraging.

Those gaps were in terms of more advanced marketing features like ease-ability of email sequences, tagging and segmenting etc.

A few years ago I moved my email direct marketing from Mailchimp to ConvertKit and I hadn’t looked back, once until the last year or so.

I find that ConvertKit is well worth the investment and easy to navigate to scale up, running with campaigns and tagging, landing pages and lead generation.

Since I made the move I know that Mailchimp has been making changes to their layouts, features and pricing model – I give them that BUT was it a case of too little too late?

Granted, I should mention that the only main negative I had found with ConvertKit and hope they pull their socks up with (because they’re ahead with everything else!) is the email templates (of all things)!

Their basic templates with the layout options and inability to close gaps when using the blocks are my issue, but that is a minor “con” compared to the many “pros”.

For a customised email template, ConvertKit relies on you to have coding skills. Not so simple instructions, but I know that as at this article they’re slowly making change in this space – and with their templates for sequences – but they need to pick that pace up.

My question to you is:

Do you value the quality of your list and the ability to segment and tag campaigns with ease OR do you prefer cheap and clunky and bear with limitations?


Since I originally posted this journal post, the Mailchimp Standard and Essentials plan prices have increased by a few dollars a month.  The pricing snapshots are based on 500 contacts.

USD$ pricing:Mailchimp USD pricing plans | Natalie Campbell

AUD$ pricing:Mailchimp AUD pricing plan

Keep an eye on Mailchimp, they’re evolving and I expect they’ll re-emerge as THE leader once again (and soon).


Since I originally posted this journal post, the ConvertKit base plan has changed with a starter of 300 subscribers @ US$15 per month (not the original 1,000 subscribers).  

Pricing USD$ for (maximum) 300 subscribers:
ConvertKit 300 subscribers

Pricing USD$ for 1,000 subscribers:Natalie Campbell | ConvertKit Pricing

Could there be something else on the market that is super simple, but doesn’t compromise on functionality?


I tried Flodesk a couple of years ago to see what it was like when it first came on the scene, but it wasn’t ready enough for me at the time.

They had great (beta) pricing at US$19 per month. It was simple to use and easily allows ways of creating and sending emails. It seemed at the time more suited to product-based businesses and I felt like I needed more, and continued focus on ConvertKit.

However, I recently re-signed with Flodesk – when they still had their lifetime beta pricing of US$19 p/month – which is now US$38 per month, because of its simplicity and ease and I can easily marry it with ConvertKit (if I choose).

I couldn’t go past the US$19 per month to have unlimited everything – subscribers, emails, campaigns, workflows. I can only imagine they’ll do a bit more “better it” without compromising on simplicity.

Natalie Campbell | Flodesk Pricing Image

Here’s the down-low

If you want:

cheap and cheerful – use Flodesk

cheap and easy – use Flodesk

to pay a little bit more and have a bit more advance options – use Mailchimp

the creme da la creme because your business is flourishing (and pricing is not top of your list) – choose ConvertKit.

I was torn between ConvertKit and Flodesk for my needs but I’m happy at this stage to combine ConvertKit and Flodesk (but that may change later down the track – and that’s okay). Why? I practice what I preach – why lock into, or pay, more than you need to garner the same outcome?

Sign-up for a free ConvertKit trial account – click here

Sign-up for a free 30-day Flodesk trial account – click here

I highly recommend that you leverage the power of using Email Direct Marketing in your business by revitalising the account you already have OR signing up with a provider to get started.

Just know that it is okay to change your systems based on changes in your business.

If you’re unsure and a bit confused, contact me and I can help you navigate it.

Happy email marketing!

Natalie, xo

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