Do You Know Consistency is Key to Business Success?
Knowing your spiritual business process documentation in your business is one key way to ensure you enable consistency.
When you look at or think about, bigger spiritual and natural healing based businesses you will notice that they will come across consistently in marketing and messaging on different platforms – to reach their audience and their ideal clients.
They know that to ensure consistent messaging and client/customer service they need a set-up of processes and automation (where possible) is a must.
Because they take into account the size of their business, what needs to be done to continue growth, the team members they need and their clients/customers to determine what their consistent processes are and how they are going to be handled in a simplified way to ensure the best outcomes for themselves, their business and they clients.
The business processes cannot be left to one team member as that will create problems with inconsistent messaging and performance – which would have a detrimental effect on the business itself.
These businesses understand the importance of setting up bespoke systems that will work well within their business, will communicate it internally and ensure delivery of the best outcomes for everyone involved.
Spiritual business systems may involve a consistent workflow based on:
- a quiz that you want your ideal clients to take to learn more about themselves (and engage in you and your business),
- asking people to sign-up to grab a copy of your free downloadable,
- asking people to sign-up for your newsletter,
- product purchase online (or in-store),
- service booked online.
- a library of templates to use for certain services, or faqs,
- marketing plan and guidelines for setting content in advance,
- filing and labelling procedures of resources,
- new product set-up and announcements,
- sale procedures,
- return procedures and policies
- workplace policies.
This is just a sample and the list can go on and depend on the specifics of your business situation.
My article on Standard Operating Procedures will help you understand more about this.
Although yes, a bigger business can equal bigger dollars being spent on systems and other areas of business, it doesn’t mean you can’t do the same style of set-up for your own business – it just takes research, strategic planning and implementation to pull it off.
Some of the best programs are simple and offer freemium rates.
All you need to do is map out what it is you need to do, and then work out the tools you need to use in your business, then automate (where possible).
Examples of a Systems Set-up
Streamlining your systems to allow you the time to be consistent in other areas of business – let’s be honest, it’s mostly marketing – will help save you time and money.
Here are some examples:
- Client onboarding: set up templates (proposals, contracts, welcome kits) so that you can easily send out your quotes and automate the process from quotes to contract to invoice without having to manually do each step.
- Documenting tasks: set-up of Standard Operating Procedures (SOPs) for each task in your business so you’ll have at hand the details, not only for yourself but also for any team members. It also helps you when you want to go on holiday or are unexpectedly sick, you know that the team are aware of each process and can follow to a ‘t’.
- Subscriber list: seeing as your email list is very important, automatically have your new clients set up as subscribers when their details are added to your accounting software (e.g. InvoiceNinja, Freshbooks, Quickbooks, Xero).
- Bookings: have a link to an online booking system so that prospects, clients and others can quickly and easily book time with you (e.g. Calendly, Bookafy, Book Like A Boss) – super simple! You can then have automatically set up for the new appointment makers to be added to your mailing list/CRM and even your accounting system as a new contact record.
- Email templates: writing the same emails over and over? Save time and set them up as a template (in Outlook, G-Suite) and then add some flavour for personalisation (if need be).
- Email list: set-up an email workflow on the back to your new subscribers, people who have downloaded/or bought one of your products, signed up to one of your events etc. Check out this article on different email marketing providers.
- Marketing: well what can I say – this is a topic on its own and then some but in the first instance, automate the posting of your blog posts for a year (evergreen) – like Missinglettr – so you don’t have to think about it and will reach different people at different times.
The above is just an overview of some examples but if you think about it, imagine what you can do in your own business…..the possibilities are endless and your business performance can soar.
Setting up consistent patterns in your business is a gamechanger, so let’s recap what consistency can do for your and your spiritual business.
Number 1: It saves you time.
Well, okay – it will take time at the start (to be expected), but once it’s done, you just need a little maintenance mode every now and then. Plus when you introduce a new process/set-up down the track, it will be easy peasy to add it.
Number 2: It will save you money.
Think about it, time is money, right? So if you are spending so much time constantly doing manual tasks in your business, then you are losing out on money. How much is your time worth? Calculate it and realise how much money you are sending down the drain. Also, think about the money you are losing in sales because you’ve shifted your attention away from focusing on that, to manually doing other non-revenue generating tasks in your business.
Number 3: You will shine
You will come across as a much more organised spiritual or natural healer professional, and who doesn’t want that? It will ensure you are keeping up consistency without having to constantly think about it.
Tony Robbins extraordinaire says “It’s not what we do once in a while that shapes our lives. It’s what we do consistently.”
My recommendation is to apply consistency to your business life – and who knows, maybe it will help flow into your personal life too.
By the way, Tony also says “If you do what you’ve always done, you’ll get what you’ve always gotten.”
In a nutshell, if you make no positive changes to better perform in your business – you’re not allowing growth, you are stunting your availability of time and really limiting your revenue potential.
Get the back-end of your business humming and I promise it will make such a difference, you will wonder why you didn’t do it sooner!
Have you got any questions or need help in getting consistent? Contact me.